Scroll through the cards and ask yourself the following questions about your current Email Marketing Strategy.
Email marketing continues to be one of the most successful and most overlooked marketing strategies a business can have. Did you know the biggest difference between email marketing and just about every other channel? You own your email list - no one can take it from you.
At minimum every business should have a welcome automation introducing new prospects to their business. This is how to set one up without fail.
Email 1: Think about what you would tell a new prospect about your business if you just met them on the street. Write that down - that's email 1. Set this up to be sent out immediately after they sign-up for your email list.
Email 2: Go more in-depth on your product or service offering. Don't go overboard on information but ensure that they have a solid understanding of what your business does. Send this out two days after email 1.
Email 3: Provide an offer to get them to become a client/buyer/customer. At this point they know who you are and know what you do. So the goal of this email is to try to convert them to a customer. Send this out two days after email 2.
How smart email automations 5xed an ecommerce brands profits in 2 months
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